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Marketing

New Year, New Location and Google Local

In mid-December ABC Web Service moved our office to a new location. We are very excited as the new office is much nicer, a bit larger and in a great location! It took a lot of time  to move the furniture and computers and everything else in the office.  It has also taken us a lot of time to change the address on our bank accounts, our credit cards, let our vendors know we have moved and of course let…

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New Year Resolution – Increase Your Business!

Every year many of us make resolutions to do things differently than in the past. Some want to lose weight or quit smoking, business owners might want to spend more time with their family or increase sales over last year. One of the most important resolutions a business owner can make is to dedicate resources and time to get the most  out of their website. Be sure to update and promote your website regularly.  This is the digital age, more and more customers are…

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Pay Per Click Campaigns Can Increase Your Sales!

If you are a business owner you most likely advertise using a traditional media like the newspaper or the yellow-pages. Be sure not to overlook the value of advertising on search engines like Google, Yahoo and Bing!  By opening a Pay Per Click (PPC) account you can reach out to people all over the country or just in your local geographical area. Setting up the account, doing keyword research, setting a online advertising budget and writing the ads are the first steps in getting your product…

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Page content is important!

When a new client comes to us looking to start an online presence we help them decide what pages they will need on their new website. The subject of each page is important as it will tell prospective customers about the products or services you provide.  Each page  should be about an important aspect of your business, we recommend you have at least 5 pages of content. Each of your pages should be about something specific and be sure to use relevant keyword phrases…

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Is your Business listed in Google Places?

Is your business listed in Google Places? If not it should be! When customers search on Google they not only get the regular paid and organic listings of websites but will often see a local map with businesses listed that are relevant to the search term used. Claiming and updating your Google Places account allows you to upload photos, videos, and coupons for potential customers to see.  Lately we are seeing that our searches are now also showing images from the business next to the map listings.  These images are drawn from the…

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