Advantages to Blogging on Your Website

July 20th, 2010

ABC Web Service can help you protect and optimize your blog. 

What does that mean?

 Not long ago, WordPress.com blogs along with its VIP blogs went down.  The cause was created by a “core change in the router.”  For nearly two hours, 10.2 million blogs were inaccessible.  Imagine the amount of lost opportunities to communicate with customers or potential customers during that short span of time….There is a simple solution to the problem.

ABC Web Service is ready to help you create your own blog with the security of  knowing that regardless of what happens to free sites like Blogger, Blog Catalog, Blog Spot, WordPress.com, etc. your blog is safe.

 Here are a few simple facts that support hosting your own web site blog:

  1. You can integrate your blog page with other pages on your web site. Direct surfers from your blog to other parts of your web site increasing traffic.
  2. Host your own blog and avoid having advertisements such as those found on Google or Yahoo placed on your blog.
  3. Feel secure in the knowledge that you can back up all your blog posts. This is not always possible when blogging on a hosting site.
  4. Using WordPress “software” makes blogging easy. This software is not to be confused with WordPress.com the website that hosts blogs. As a result, you don’t have to worry if the hosting site goes down and your blog posts disappearing.
  5. WordPress software is a search engine compliant blogging system.
  6. Have total freedom to design your blog to fit your web site’s look and feel.
  7. Content control is entirely up to you and you alone. You don’t have to be restricted or limited by what certain blog sites demand.
  8. Blog posts with keyword rich content make it easier for search engines to find out what your business is about and what keywords are relevant to your site. The more content you post the higher your website can appear in the search engine rankings for your keywords.
  9. You can use your own web site domain name to host your blog. 

Let the team at ABC Web Service provide you with the ease and freedom to manage your own blog. Get started controlling your blog today when you call us at 954-564-3300.

Posted in Uncategorized | No Comments »

Attracting and Keeping Customers: revise your website regularly

June 1st, 2010

ABC Web Service continually helps businesses move to the next level.

How long has it been since your website was updated: a week, a month, a year, perhaps years? You created your website to help advertise your products or services and to create new relationships. But, are you doing what is needed to get the best results from your investment?

Your favorite search engine crawler (Google, MSN, or Bing for example) analyzes every page of every website based upon formulas called algorithms that are protected trade secrets. However, some information about what increases website ranking is known.

For instance, the more regularly you update your website, the more you increase the chance of improving your company’s ranking.

Thus, you do your business a major disservice without constantly refreshing some of the content on your website, For example, you have new product lines available, new services or expertise in your industry that you haven’t shared with your customers. Perhaps there is news within your industry or your company has received recognition that should be shared with your customers.

New pages on older sites help increase your site ranking. But, new pages need to be information-rich and contain relevant content that is worded to make the search engines validate the pages.

How often do you want customers to return to your website? That depends upon the type of business you have and what kind of relationship you want to establish with your customer base. Give them a reason to keep returning weekly or monthly and they will.

Perhaps your website can use a face lift, new photos, new headings, or new keywords to increase the vitality of your website and the image of a growing business.

ABC Web Service takes the pain out of updating content. Don’t fret. Don’t worry about wording, about keywords, about posting on social media platforms. We can handle your business communication needs by regularly updating and blasting news and commentary with vivid, engaging text.

We are dedicated to saving you time and money and freeing you to focus on what is important — growing your business. Our copy writing services can ease this process and help you claim a greater web presence.

Our copywriter can advise and assist you in creating superior search engine friendly content, press releases and articles. We can handle all your web copy writing needs.

Tags: , , , ,
Posted in Marketing, SEO Tips, Web Design | No Comments »

Why Your Website Needs a Facelift

April 6th, 2010

- Catch the Eyes of Web Surfers that Once Ignored You

Whoever said “don’t judge a book by its cover” didn’t know too much about the online marketing business. Just like the latest trends and fashions, one season a website’s hot, next season, not. Perfect example– at one point in web design history, having Flash and animation cramped into every viable inch of a website was all the rage and considered very “cutting edge”. Today, web designers realize that users find too much flash irritating they create websites that cut to the point.
Yet it seems that millions of websites haven’t gotten the memo on flash and other off putting practices—they continue to dangle in cyberspace, overlooked and unappreciated because they’re hanging on to the past. And if you happen to have poor navigation, weak copywriting and old, inconsistent content or images, you can forget about making a major splash in your industry. Plain and simple, web surfers find a book’s cover just as important as the good stuff on the inside.
If you want to more get visits, get noticed and get long-term clients, customers or subscribers, the solution is rather simple:
Get your website remodeled!
Fresh custom web design, effective promotion and clean, snappy web copy are just fraction of the web design tools that can pull your website out of the abyss and into the spot light.
Keys to a successful Website Makeover
-What you want from a web design company
• A sleek and modern design
- When people visit your website, they should see a reflection of your organization; you not only want them to see where your business has been, you want to create interest in where your business is headed! Professional, intellectual design that’s built with clear navigation, organization and beauty establishes an air of authenticity.
• Content That Speaks to Your Audience
- Useful relevant content is the difference between being just another website and being the GO TO website. Many folks only scan web text to determine whether it’s worth the read. Your site’s web copy should be current, tell people who you are and why they should care, in a matter of seconds. Each page shouldn’t read like a printed brochure or marketing material— great content is factual, holds interest, makes readers feel empowered and most importantly, it closes the deal.
• Become More Visible!
You could have the best design and the best content from here to Bangkok, Thailand, but who’s going to know that if they can’t find you? Making your website more SEO (search engine optimization) friendly can catapult your online business to the top of popular search engines, like Google or Yahoo. Increased visibility translates into more visits and more business!
Using a quality web design company provides a great opportunity to examine what’s right and what’s not so right with your website. If you’re shopping cart gets abandoned in the middle of a purchase, web designers can simplify the process or give a professional opinion on small changes that can make big improvements. If your visitors stay longer than average but still do not buy, a make-over can help turn visits into purchases and commitments!
New websites are born every few seconds. Remaining relevant on the internet scene is certainly more difficult than it is was 10, or even 5 years ago, but that doesn’t mean that you can’t take control of your success.
If you could make your website could gain exposure to hundreds and thousands of new people, become one of the first sites that people see on search engines, and were constantly running out of merchandise or needing to purchase more website because you’re getting TOO MUCH traffic, wouldn’t you? Then it’s time to get a face lift!
Washington DC Web Design

Tags: , , , , ,
Posted in Marketing, Web Design | No Comments »

Why Social Media Means Big Bucks to Business

March 30th, 2010

—and What It Can Do for Yours

When you think about promoting your business, you need to be thinking SOCIAL MEDIA. Social media has completely revolutionized the landscape of business promotion, blowing other prominent marketing tools out of the water.

Dell, the popular Laptop and PC retailer, has generated over $1 million from their interactions on Twitter, the latest “mini blog” social media outlet on the web. BlendTec, a company selling high powered blenders, increased their sales five times over, by using YouTube to share quirky videos of their products blending everything from whole foods to a sneaker. President Barack Obama used Facebook during his campaign and gained over 5 million friends and more significantly, $500 million in fundraising through his social media network.

With our Social Networking service, your business could have a social media success story of its own.

The social media phenomenon has the potential to go beyond the power of print ads, commercials and web sites. It’s a force to be reckoned with, and here’s why.

It’s about the people.

Social media works because it’s not about businesses talking AT potential customers, bragging about why they should admire them while they squeal, “Buy me now!”

Facebook, Twitter and other networks are so darn infectious because they step back from the typical, “aggressive/desperate seller” “naive/intimidated buyer” model, and offers a neutral ground of communication. The spotlight isn’t solely focused a company’s product or service, it’s an interactive way to get engaged, creative, funny and plain old human with your network of friends.

Satisfied customers and entertained network followers are the people that share info and links about their experiences with your amazing business. Imagine the potential business that would come from re-links to your products. Your website being mentioned and posted again and again over a host of websites and blogs could increase your brand and your bottom line by leaps and bounds.

ABC Web Service will create and maintain these networks for you. Our service provides regular social media updates, so you’ll never have to worry about tweeting, blogging or adding Facebook friends. However, you will be able to login, contribute and interact with your network friends as often as you’d like. We can setup interactive applications to further establish lines of communication with your followers, allowing you to respond to positive or negative feedback and gain your social network’s trust.We also organize promotions, contests, special coupons and anything else you could think of to propel your business to new heights.

Social media has been a hit for countless entrepreneurs, big and small, looking to promote their business. Billions of dollars later, the results speak for themselves.

Clearly, it works. Why not let it work for you?

Time is money, so don’t waste another minute! Visit www. abcwebservice.com

: (954) 564-3300 | : (646) 862-3300 | : (202) 559-6090 | Toll Free: (800) 672-3320

Tags: , , , , , , ,
Posted in Marketing, SEO Tips | No Comments »

ABC Web Service Expands into the New York Market

March 9th, 2010

ABC Web Service proudly announces our expansion into the web design New York market. If you do business in the New York City area please call us at (646) 862-3300 .

Tags: , , , , , ,
Posted in Web Design | No Comments »

Washington DC Web Design Market Expansion

February 15th, 2010

ABC Web Service has recently expanded into the web design Washington DC market. If you reside in the Washington DC area please call us at (202) 559-6090.

Posted in Web Design | No Comments »

Shopping Carts, E-commerce’s Bread and Butter

February 8th, 2010

So you have a nice store front shop and you want a little side of e-commerce “click and mortar” to go with your brick-and-mortar. Or perhaps you’ve never had a traditional store or service in a physical building, but you’re ready to open up shop and become a prominent destination in your industry for online shopping. Well just this once, put the cart before the horse.
More important than your cutesy domain, and even more important than your awesome product(s), is your shopping cart. For those of you who are no strangers to e-commerce, you already know that a shopping cart is the cash register of the online shopping world, cha-ching! Sophisticated shopping carts should be glitch free with easy navigation to enhance the luxury of being open 24 hours a day. The convenience and simplicity of your online shopping cart can set the tone for your e-commerce success.
If your shopping cart needs a facelift or if you need to build an online store from the ground up, (so to speak) ABC Web Service will create the best shopping cart solutions for your website’s needs. Our company is a proud user of Miva Merchant Cart, one of the most recognized e-commerce applications in the industry. ABC Web Service uses Miva to create phenomenal browser-based storefronts that are customized to your website. We build all the tools you need for product maintenance, category management, shopping baskets, ordering and credit card processing. Your shop can be as small or as large as you need it to be, there are NO size limitations for your store data. Miva carts allow for seamless transition from the technical construction to the everyday maintenance.
After we set up the shop, we can hand over the keys, allowing you to manage your store through an administration page. Updating your own products and general shop upkeep will be breeze. If you’d rather have us make small changes from time to time, we’re more than happy to take that off of your plate. Our e-commerce solutions strike the perfect blend of exceptional customer usability, advanced catalog management and a superior order management system. Don’t mess with a winning formula, visit abcwebservice.com.

Posted in Web Design | No Comments »

Getting stumped on web page content?

January 15th, 2010

Finding the words to fill your web pages is no longer your burden to bear. ABC Web Service is equipped with an expert copywriter that will slave over every verb, noun and adjective, so you won’t have to. Our copywriter will take the time to speak with you about what makes your business special and compose vivid, meaningful content. While you focus on perfecting your business, we provide crisp and concise copy that will reel your website visitors in.

Despite the quality of the product or service, when web pages lack proper copywriting, they typically don’t end up on the first few pages of search engines like Google. Subsequently, those websites rarely get clicked.  Using ABC Web Service’s copywriting will propel your website to the top of search engine lists through specialized techniques such as methodical keyword placement.

Our web copywriting service isn’t limited to typing eloquent web page prose, we will also meet your press release, web ad, blogging and social media needs. Through years of journalism training and news experience, our copywriter knows what publications look for and will custom design your press release to snag the attention of editors and news directors.

Everyone from small online retail businesses to major news networks like CNN is asking that people follow them on twitter and be their Facebook buddy. Blogging and social media are becoming an essential addition to business; with our copywriting service, you can get claim your piece of the social networking pie. ABC Web Service’s copywriter will update your blog and interact with your social network, establishing trust and building your brand.

Our fully comprehensive service will satisfy all your communication needs and desires. Ascend to superior heights without lifting a finger, and bask in the glory of the rewards with ABC Web Service copywriting.

Ask about using our copywriting service TODAY!

Fort Lauderdale: (954) 564-3300 | New York City: (646) 862-3300| Washington D.C.: (202) 559-6090 | Toll Free: (800) 672-3320

Tags: , , , , , , , , , ,
Posted in Marketing, Web Design | No Comments »

Google Quality Score and Bids – Save Money on Adwords

June 2nd, 2009

Did you ever ask yourself why your AdWords bids are going thru the roof?

Maybe you should improve your Quality Score.

How to improve your Google Quality Score?

Categorize your Ad Groups, optimize your landing page, and improve your ads.

Categorize your ad groups inside your campaign.
Let’s say that you offer life and health insurance plans. Well, you should create to different ad groups, one for the life insurance keywords and one for the health insurance keywords, instead of mixing all keywords inside one single ad group. This can lower the cost of your campaigns.

Landing Page Optimization.
A good investment to improve not only your quality score but also your organic results is to improve your landing page by doing an SEO campaign. This should reflect an improvement on your Quality Store and on your site’s organic results on search engines, killing two birds with one stone.

Ad Improvement.
Keep in mind that your ad should contain your main keyword, as well as your landing page. Having your main keyword somewhere on your ad will greatly improve your Quality Score.

By following these simple recommendations you should be able to lower your AdWords bids, get more leads, and improve your site’s organic ranking on major search engines.

Tags: , ,
Posted in Marketing | No Comments »

Content Management Systems

April 23rd, 2009

Content Management Systems ( CMS ) are gaining in popularity and allow website owners to edit / add information and images easily. Once you login to your CMS administration area you can simply click a page and edit it from any computer in the world.  There are many CMS systems currently available that are open source and free to use. Depending on your skill level you may want to hire a professional to install and configure your CMS software on the server. Once the system is installed and skined almost anyone with basic computer skill can make updates to the website.

For smaller websites we like to use WordPress as a CMS system. It is easy to use, stable and secure it is also search engine friendly. WordPress is used on thousands of websites worldwide.  There are many plugins available can add functionality to the software at the click of a button. 

Another CMS system we have used is CMS Made Simple. This is also easy to use but does require manual updating of the software from time to time. There is a community where you can download modules to extend functionality of the CMS.

Joomla is one of the powerhouses of Content Management Systems. While the interface can be daunting and complicated the software is very robust and customizable. We would only recomend using Joomla for larger projects that require extended functionality that is not available in the other CMS mentiond above. Several hours training might be needed to administer the site depending on the way it is built

Keep in mind, no mattter what CMS you decide to use you will have to be sure to keep the software updated to be secure. Over all CMS systems can save you time and money by allowing you or one of your staff members to update your own website easily.

Tags: ,
Posted in Web Design | No Comments »

« Older Entries