ABC Web Service proudly announces our expantion into the web design New York market. If you do business in the New York City area please call us at (646) 862-3300 .
ABC Web Service Expands into the New York Market
March 9th, 2010Washington DC Web Design Market Expansion
February 15th, 2010ABC Web Service has recently expanded into the web design Washington DC market. If you reside in the Washington DC area please call us at (202) 559-6090.
Shopping Carts, E-commerce’s Bread and Butter
February 8th, 2010So you have a nice store front shop and you want a little side of e-commerce “click and mortar” to go with your brick-and-mortar. Or perhaps you’ve never had a traditional store or service in a physical building, but you’re ready to open up shop and become a prominent destination in your industry for online shopping. Well just this once, put the cart before the horse.
More important than your cutesy domain, and even more important than your awesome product(s), is your shopping cart. For those of you who are no strangers to e-commerce, you already know that a shopping cart is the cash register of the online shopping world, cha-ching! Sophisticated shopping carts should be glitch free with easy navigation to enhance the luxury of being open 24 hours a day. The convenience and simplicity of your online shopping cart can set the tone for your e-commerce success.
If your shopping cart needs a facelift or if you need to build an online store from the ground up, (so to speak) ABC Web Service will create the best shopping cart solutions for your website’s needs. Our company is a proud user of Miva Merchant Cart, one of the most recognized e-commerce applications in the industry. ABC Web Service uses Miva to create phenomenal browser-based storefronts that are customized to your website. We build all the tools you need for product maintenance, category management, shopping baskets, ordering and credit card processing. Your shop can be as small or as large as you need it to be, there are NO size limitations for your store data. Miva carts allow for seamless transition from the technical construction to the everyday maintenance.
After we set up the shop, we can hand over the keys, allowing you to manage your store through an administration page. Updating your own products and general shop upkeep will be breeze. If you’d rather have us make small changes from time to time, we’re more than happy to take that off of your plate. Our e-commerce solutions strike the perfect blend of exceptional customer usability, advanced catalog management and a superior order management system. Don’t mess with a winning formula, visit abcwebservice.com.
Getting stumped on web page content?
January 15th, 2010Finding the words to fill your web pages is no longer your burden to bear. ABC Web Service is equipped with an expert copywriter that will slave over every verb, noun and adjective, so you won’t have to. Our copywriter will take the time to speak with you about what makes your business special and compose vivid, meaningful content. While you focus on perfecting your business, we provide crisp and concise copy that will reel your website visitors in.
Despite the quality of the product or service, when web pages lack proper copywriting, they typically don’t end up on the first few pages of search engines like Google. Subsequently, those websites rarely get clicked. Using ABC Web Service’s copywriting will propel your website to the top of search engine lists through specialized techniques such as methodical keyword placement.
Our web copywriting service isn’t limited to typing eloquent web page prose, we will also meet your press release, web ad, blogging and social media needs. Through years of journalism training and news experience, our copywriter knows what publications look for and will custom design your press release to snag the attention of editors and news directors.
Everyone from small online retail businesses to major news networks like CNN is asking that people follow them on twitter and be their Facebook buddy. Blogging and social media are becoming an essential addition to business; with our copywriting service, you can get claim your piece of the social networking pie. ABC Web Service’s copywriter will update your blog and interact with your social network, establishing trust and building your brand.
Our fully comprehensive service will satisfy all your communication needs and desires. Ascend to superior heights without lifting a finger, and bask in the glory of the rewards with ABC Web Service copywriting.
Ask about using our copywriting service TODAY!
Fort Lauderdale: (954) 564-3300 | New York City: (646) 862-3300| Washington D.C.: (202) 559-6090 | Toll Free: (800) 672-3320
Google Quality Score and Bids – Save Money on Adwords
June 2nd, 2009Did you ever ask yourself why your AdWords bids are going thru the roof?
Maybe you should improve your Quality Score.
How to improve your Google Quality Score?
Categorize your Ad Groups, optimize your landing page, and improve your ads.
Categorize your ad groups inside your campaign.
Let’s say that you offer life and health insurance plans. Well, you should create to different ad groups, one for the life insurance keywords and one for the health insurance keywords, instead of mixing all keywords inside one single ad group. This can lower the cost of your campaigns.
Landing Page Optimization.
A good investment to improve not only your quality score but also your organic results is to improve your landing page by doing an SEO campaign. This should reflect an improvement on your Quality Store and on your site’s organic results on search engines, killing two birds with one stone.
Ad Improvement.
Keep in mind that your ad should contain your main keyword, as well as your landing page. Having your main keyword somewhere on your ad will greatly improve your Quality Score.
By following these simple recommendations you should be able to lower your AdWords bids, get more leads, and improve your site’s organic ranking on major search engines.
Content Management Systems
April 23rd, 2009Content Management Systems ( CMS ) are gaining in popularity and allow website owners to edit / add information and images easily. Once you login to your CMS administration area you can simply click a page and edit it from any computer in the world. There are many CMS systems currently available that are open source and free to use. Depending on your skill level you may want to hire a professional to install and configure your CMS software on the server. Once the system is installed and skined almost anyone with basic computer skill can make updates to the website.
For smaller websites we like to use WordPress as a CMS system. It is easy to use, stable and secure it is also search engine friendly. WordPress is used on thousands of websites worldwide. There are many plugins available can add functionality to the software at the click of a button.
Another CMS system we have used is CMS Made Simple. This is also easy to use but does require manual updating of the software from time to time. There is a community where you can download modules to extend functionality of the CMS.
Joomla is one of the powerhouses of Content Management Systems. While the interface can be daunting and complicated the software is very robust and customizable. We would only recomend using Joomla for larger projects that require extended functionality that is not available in the other CMS mentiond above. Several hours training might be needed to administer the site depending on the way it is built
Keep in mind, no mattter what CMS you decide to use you will have to be sure to keep the software updated to be secure. Over all CMS systems can save you time and money by allowing you or one of your staff members to update your own website easily.
What pages do I need for my website?
April 6th, 2009One of the most common questions we are asked is “what pages do I need for my website ?”. Putting the right information on your site can make a big difference on how you are listed in the search engines and can affect sales. The following is a short list of commonly used page subjects used on the web.
Home Page
This the first page prospective customers see and should provide information about your company and services. It should also give your visitors an overview of what your business is about. 300 – 600 words about who you are, what you do and where you are at.
Products / Services
It is good to have a separate page for each product or service you offer. Be detailed, provide whatever information you can. People don’t want to wait to get the answer they are looking for. Remember the more keyword rich content you have on the site the more the search engines will find your site relevant to your subject matter.
Contact Us
Make it easy for customers to contact you. Create a Contact page with your business name, location, telephone, fax, email, and a map. Also some site owners include contact info at the bottom of each page to be sure no one misses it.
Pricing
Include the prices of your products / services whenever possible. You don’t have to be specific but it is helpful to put at least a ballpark cost of your products and services.
Testimonials
Include testimonials from your current customers to show your potential clients that you do good work or sell quality produts. Fake testimonials are not a god idea. If possible provide the name and business / industry of the person who wrote the testimonial. Check with the person before posting such information to be sure it is ok to list them. Ask every happy customer testimonial, most will be happy to give you one.
Frequently Asked Questions
FAQ’s can be a great source of information about your business and can make a difference in making a sale or not. Many times when shopping online surfers cannot find enough information to make a decision and they move on the the next site. An FAQ’s page also can help you in your search engine rankings by adding keyword rich information .
Email list / Newsletter
The best thing to do if you want to build an opt-in email list is to add a email sign up form to every page. Most people don’t like giving out a lot of information so ask for as little as possible like name and email address. There are many services out there that will keep track of your list and allow you to send out mass emails for a reasonable rate. These services also allow you to view statistics on how many people actually read your newsletters.
Keep in touch with your customers on a regular basis by sending out information that may be of interest to them in email blasts.Send out emails on a regular schedule but be sure not to over do it by sending emails so often it becomes annoying. You may wish to maintain an email archive on your website from emails you have sent. This will give your information more chances to be read. The blog you are reading is a good example of that.
This is a great marketing tool, it helps you keep in touch with your customers and updates your website with new content on a regular basis.
Resources / Articles / Links
Add related information that may be interesting to your customers to your website. Provide information that is related to your business. For example, if you sell bridal accessories include information about wedding caterers, planners, wedding cakes, flowers and reception halls. By adding extra information you invite more search engine traffic to your site.
Events Calendar
List events your company is sponsoring or events related to your business that you will attend that might be interesting to your customers. Be sure to update your calendar frequently and give good descriptions of what the event is about. This will also help you by adding new content to your site regularly.
Return/Refund Policy
If you have an e-commerce website this is a must.Your customers will feel more confidant when buying something if you offer a clear return or refund policy. Be sure it is easy to understand and give detailed information. In the long run it will make life easier for you.
Privacy Policy
Privacy is a major issue online. How their information is going to be used is a important concern. Create a privacy policy that will reassure your customers that their information is safe. Be sure to follow your policy to the letter and you can build important relationships based on trust.
Site Map
A site map makes it easy for surfers to find information on your site at a glance. It can also help with search engine rankings.
Media
Include any information about your business like articles, photos and employees that have appeared in the media . If you do not have any media about your business yet think about writing a press release to get the ball rolling. Press releases can be about things like a staff member getting a promotion or a new line of products Another way to get press include creating a video and posting it on youtube. The video does not need be Hollywood quality, just make it interesting and give your contact info at the end of the video.
On line store / E-Commerce
An on line store allows you sell products directly on the internet 24 hours a day/7 days a week. Be sure your shopping cart software is easy for customers to use and is secure. Make sure you accept credit cards, PayPal and other payment options such as Google Checkout to make it easy for your customers to pay. Regularly test your store so you see 1st hand your customer’s shopping experience. Also shop the competition, what are they doing to maximize their customers experience and increase sales?
Photo Gallery
A picture is worth a thousand words. Show examples of your product or services. Before and after images can also be a great tool.
This list is only partial and is meant to give you some ideas of what common pages are used on websites. There are many other subjects you may want to cover. Every business is different so take the time to plan your content and get the greatest benifit from your website.
Local Search Engine Optimization
April 6th, 2009As SEO becomes more and more popular, many advertisers are starting to value the importance of local search engine optimization. Which is, in simple words, targeting your site’s visitors by geographical area.
Regional or geographical search benefits those who have a physical location(s), more than those who only count the Website as their storefront. The number of visitors won’t be as numerous as a non-local key phrase, but the person that visits your site would be someone who is shopping locally online. Doing buisness with someone local can give some customers a better comfort level.
Increase Traffic and Sales with a Blog
April 1st, 2009Adding a blog to your website is a great way to generate traffic and keep your content fresh and up to date. A blog can be added to any website.
Whether you have an existing website or are working on a new website we can create a blog for your business. ABC Web Service will match your new blog to your existing website design.
A blog enables a website owner to add new information and draw new visitors. Adding a new service or product to your inventory? blogging is great way to get the word out.
Adding current, up to date, and relevant information to your blog on a regular basis will increase your chances of being listed in search engines and increased traffic to your site. Creating at least one post on your blog weekly will be enought to get started. Your blog will have features that enable people to share your information with their friends via social networking sites.
Use your blog to update customers about discounts, sales, and special offers. Blogs can create a buzz about your website which can translate into more visits, and more sales.
Use the blog to link to your Website’s pages. Referring to your website’s pages and products in your blog posts will add links to your site. The more links you have coming into your site the higher you will appear in the search engine rankings.
A blog can help establish you as a known expert in your field. Writing professional consistent posts about a given topic will keep your readers coming back to get the information they are looking for.
If you are looking to increase traffic to your website, add a blog!!
During April mention this email and add a blog to your website for only $349.
Call 954-564-3300 to get started.
What is Search Engine Optimization?
March 15th, 2009SEO is probably the most effective long-term investment you can make for your business. Search Engine Optimization (SEO) is the process that will increase the amount of visitors that go to your Website. The process will increase the rank of your website in the organic results of search engines. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Most Internet users do not to want to click through pages and pages of search results to find what they want. When a site ranks high in a search it will drive more traffic toward your business.
SEO helps to ensure that your site is accessible to search engines and improves the visibility of your business.
ABC Web Service’s SEO experts will tune your pages so they come up in searches done for your keywords or keyword phrases. Many companies will promise you that they will get you #1 rankings for your keywords. Don’t be fooled! They have no way of guaranteeing such results. We make no promises for first page rankings but have an outstanding track record for getting our clients listed highly in Google, MSN and Yahoo.
Search Engine Optimization is not a simple process. That is why you should hire an experienced SEO analyst that has consistent results. We are proud of our success in promoting websites to the search engines and directories. ABC Web Service has been providing successful SEO services to our clients since 1998.
What do we do during the initial 12 week SEO process?
- Keyword research.
- Make recommendations on how to increase your rankings by including more relevant content
- Edit the html code on your pages.
- Add or update the Meta Tags.
- Write relevant page titles.
- Write relevant page descriptions.
- Add relevant keywords.
- We will provide computer analysis’s of your pages that will help us make changes to the content and structure in order to tune your website for better rankings.
- We will add Google Analytics to every page in your website.
- Submit your site to Google, MSN and Yahoo and also to a select list of the smaller directories depending on your industry.
- We will run an Initial keyword placement report to give you a baseline for your current rankings. These reports are a good way to track the success of the optimization.
- Keyword placement reports are sent to every 2 weeks for the duration of the 12 week program.
- In the time between reports we tweak your pages to increase the effectiveness of the optimization.
- We will help you understand how you can self promote your website across the web.
