Posts Tagged ‘Marketing’

Engage Your Customers: Benefits of Email Newsletters

Monday, August 2nd, 2010

These days, there is a good deal talk about building customer relationships. One of the best and simplest ways to cement an on going and enduring relationship with clients is through the use of email newsletters.

According to Nielsen Global Online Consumer Survey conducted in 2009 and released that same year, “internet consumers worldwide (90%) trust recommendations from people they know. While seven in every ten (70%) trust consumer opinions posted on line.” Susan D Whiting, Executive Vice President of the Nielsen Company wrote that today’s consumers are “better connected to media, marketing and each other than ever before.

Take these facts together and you can see how establishing a solid connection with your customers through e-newsletters can instantly help grow your business. The advantages are many and the results verifiable. Below is a list that provides you with some of the basic benefits of e-newsletters.

  • Solidify your relationship with customers through a personalized form of communication. Email newsletters bring a personal dynamic to a rather impersonal form of communication — the internet.
  • Using the opt-in and out functions, if the underlying functions are kept simple, is a great way to win confidence of both existing and new customers. Because they must choose to receive the e-newsletter, your e-newsletter will not be perceived as an annoyance.
  • Provide a “forward to a friend” or “share with your network” button provides you the potential of reaching many new clients. With the newsletter forwarded by a friend, you receive an implied “seal of approval” or word of mouth recommendation.
  • Track customer responses to promotions or news items. Understand what your customers are responding to the most that helps build customer trust.
  • Save money in advertising while increasing your marketing audience immediately.
  • Keep your customers advised about industry news or trends in the fastest and cheapest way possible. Providing business tips can build your websites brand and authority when you give customers information that is helpful to their business’s bottom line. They will love you for the service!

To fully utilize the success of an email newsletter, remember that most people will skim content rather than seriously read word for word. It is advisable to keep your content succinct with heading designed to attract the reader. And remember, be considerate about how often you send out your newsletter. You want customers to look forward to hearing from you.

Attracting and Keeping Customers: revise your website regularly

Tuesday, June 1st, 2010

ABC Web Service continually helps businesses move to the next level.

How long has it been since your website was updated: a week, a month, a year, perhaps years? You created your website to help advertise your products or services and to create new relationships. But, are you doing what is needed to get the best results from your investment?

Your favorite search engine crawler (Google, MSN, or Bing for example) analyzes every page of every website based upon formulas called algorithms that are protected trade secrets. However, some information about what increases website ranking is known.

For instance, the more regularly you update your website, the more you increase the chance of improving your company’s ranking.

Thus, you do your business a major disservice without constantly refreshing some of the content on your website, For example, you have new product lines available, new services or expertise in your industry that you haven’t shared with your customers. Perhaps there is news within your industry or your company has received recognition that should be shared with your customers.

New pages on older sites help increase your site ranking. But, new pages need to be information-rich and contain relevant content that is worded to make the search engines validate the pages.

How often do you want customers to return to your website? That depends upon the type of business you have and what kind of relationship you want to establish with your customer base. Give them a reason to keep returning weekly or monthly and they will.

Perhaps your website can use a face lift, new photos, new headings, or new keywords to increase the vitality of your website and the image of a growing business.

ABC Web Service takes the pain out of updating content. Don’t fret. Don’t worry about wording, about keywords, about posting on social media platforms. We can handle your business communication needs by regularly updating and blasting news and commentary with vivid, engaging text.

We are dedicated to saving you time and money and freeing you to focus on what is important — growing your business. Our copy writing services can ease this process and help you claim a greater web presence.

Our copywriter can advise and assist you in creating superior search engine friendly content, press releases and articles. We can handle all your web copy writing needs.

Why Your Website Needs a Facelift

Tuesday, April 6th, 2010

- Catch the Eyes of Web Surfers that Once Ignored You

Whoever said “don’t judge a book by its cover” didn’t know too much about the online marketing business. Just like the latest trends and fashions, one season a website’s hot, next season, not. Perfect example– at one point in web design history, having Flash and animation cramped into every viable inch of a website was all the rage and considered very “cutting edge”. Today, web designers realize that users find too much flash irritating they create websites that cut to the point.
Yet it seems that millions of websites haven’t gotten the memo on flash and other off putting practices—they continue to dangle in cyberspace, overlooked and unappreciated because they’re hanging on to the past. And if you happen to have poor navigation, weak copywriting and old, inconsistent content or images, you can forget about making a major splash in your industry. Plain and simple, web surfers find a book’s cover just as important as the good stuff on the inside.
If you want to more get visits, get noticed and get long-term clients, customers or subscribers, the solution is rather simple:
Get your website remodeled!
Fresh custom web design, effective promotion and clean, snappy web copy are just fraction of the web design tools that can pull your website out of the abyss and into the spot light.
Keys to a successful Website Makeover
-What you want from a web design company
• A sleek and modern design
- When people visit your website, they should see a reflection of your organization; you not only want them to see where your business has been, you want to create interest in where your business is headed! Professional, intellectual design that’s built with clear navigation, organization and beauty establishes an air of authenticity.
• Content That Speaks to Your Audience
- Useful relevant content is the difference between being just another website and being the GO TO website. Many folks only scan web text to determine whether it’s worth the read. Your site’s web copy should be current, tell people who you are and why they should care, in a matter of seconds. Each page shouldn’t read like a printed brochure or marketing material— great content is factual, holds interest, makes readers feel empowered and most importantly, it closes the deal.
• Become More Visible!
You could have the best design and the best content from here to Bangkok, Thailand, but who’s going to know that if they can’t find you? Making your website more SEO (search engine optimization) friendly can catapult your online business to the top of popular search engines, like Google or Yahoo. Increased visibility translates into more visits and more business!
Using a quality web design company provides a great opportunity to examine what’s right and what’s not so right with your website. If you’re shopping cart gets abandoned in the middle of a purchase, web designers can simplify the process or give a professional opinion on small changes that can make big improvements. If your visitors stay longer than average but still do not buy, a make-over can help turn visits into purchases and commitments!
New websites are born every few seconds. Remaining relevant on the internet scene is certainly more difficult than it is was 10, or even 5 years ago, but that doesn’t mean that you can’t take control of your success.
If you could make your website could gain exposure to hundreds and thousands of new people, become one of the first sites that people see on search engines, and were constantly running out of merchandise or needing to purchase more website because you’re getting TOO MUCH traffic, wouldn’t you? Then it’s time to get a face lift!
Washington DC Web Design

Getting stumped on web page content?

Friday, January 15th, 2010

Finding the words to fill your web pages is no longer your burden to bear. ABC Web Service is equipped with an expert copywriter that will slave over every verb, noun and adjective, so you won’t have to. Our copywriter will take the time to speak with you about what makes your business special and compose vivid, meaningful content. While you focus on perfecting your business, we provide crisp and concise copy that will reel your website visitors in.

Despite the quality of the product or service, when web pages lack proper copywriting, they typically don’t end up on the first few pages of search engines like Google. Subsequently, those websites rarely get clicked.  Using ABC Web Service’s copywriting will propel your website to the top of search engine lists through specialized techniques such as methodical keyword placement.

Our web copywriting service isn’t limited to typing eloquent web page prose, we will also meet your press release, web ad, blogging and social media needs. Through years of journalism training and news experience, our copywriter knows what publications look for and will custom design your press release to snag the attention of editors and news directors.

Everyone from small online retail businesses to major news networks like CNN is asking that people follow them on twitter and be their Facebook buddy. Blogging and social media are becoming an essential addition to business; with our copywriting service, you can get claim your piece of the social networking pie. ABC Web Service’s copywriter will update your blog and interact with your social network, establishing trust and building your brand.

Our fully comprehensive service will satisfy all your communication needs and desires. Ascend to superior heights without lifting a finger, and bask in the glory of the rewards with ABC Web Service copywriting.

Ask about using our copywriting service TODAY!

Fort Lauderdale: (954) 564-3300 | New York City: (646) 862-3300| Washington D.C.: (202) 559-6090 | Toll Free: (800) 672-3320