Posts Tagged ‘Search Engine Optimization’

Why Your Website Needs a Facelift

Tuesday, April 6th, 2010

- Catch the Eyes of Web Surfers that Once Ignored You

Whoever said “don’t judge a book by its cover” didn’t know too much about the online marketing business. Just like the latest trends and fashions, one season a website’s hot, next season, not. Perfect example– at one point in web design history, having Flash and animation cramped into every viable inch of a website was all the rage and considered very “cutting edge”. Today, web designers realize that users find too much flash irritating they create websites that cut to the point.
Yet it seems that millions of websites haven’t gotten the memo on flash and other off putting practices—they continue to dangle in cyberspace, overlooked and unappreciated because they’re hanging on to the past. And if you happen to have poor navigation, weak copywriting and old, inconsistent content or images, you can forget about making a major splash in your industry. Plain and simple, web surfers find a book’s cover just as important as the good stuff on the inside.
If you want to more get visits, get noticed and get long-term clients, customers or subscribers, the solution is rather simple:
Get your website remodeled!
Fresh custom web design, effective promotion and clean, snappy web copy are just fraction of the web design tools that can pull your website out of the abyss and into the spot light.
Keys to a successful Website Makeover
-What you want from a web design company
• A sleek and modern design
- When people visit your website, they should see a reflection of your organization; you not only want them to see where your business has been, you want to create interest in where your business is headed! Professional, intellectual design that’s built with clear navigation, organization and beauty establishes an air of authenticity.
• Content That Speaks to Your Audience
- Useful relevant content is the difference between being just another website and being the GO TO website. Many folks only scan web text to determine whether it’s worth the read. Your site’s web copy should be current, tell people who you are and why they should care, in a matter of seconds. Each page shouldn’t read like a printed brochure or marketing material— great content is factual, holds interest, makes readers feel empowered and most importantly, it closes the deal.
• Become More Visible!
You could have the best design and the best content from here to Bangkok, Thailand, but who’s going to know that if they can’t find you? Making your website more SEO (search engine optimization) friendly can catapult your online business to the top of popular search engines, like Google or Yahoo. Increased visibility translates into more visits and more business!
Using a quality web design company provides a great opportunity to examine what’s right and what’s not so right with your website. If you’re shopping cart gets abandoned in the middle of a purchase, web designers can simplify the process or give a professional opinion on small changes that can make big improvements. If your visitors stay longer than average but still do not buy, a make-over can help turn visits into purchases and commitments!
New websites are born every few seconds. Remaining relevant on the internet scene is certainly more difficult than it is was 10, or even 5 years ago, but that doesn’t mean that you can’t take control of your success.
If you could make your website could gain exposure to hundreds and thousands of new people, become one of the first sites that people see on search engines, and were constantly running out of merchandise or needing to purchase more website because you’re getting TOO MUCH traffic, wouldn’t you? Then it’s time to get a face lift!
Washington DC Web Design

Why Social Media Means Big Bucks to Business

Tuesday, March 30th, 2010

—and What It Can Do for Yours

When you think about promoting your business, you need to be thinking SOCIAL MEDIA. Social media has completely revolutionized the landscape of business promotion, blowing other prominent marketing tools out of the water.

Dell, the popular Laptop and PC retailer, has generated over $1 million from their interactions on Twitter, the latest “mini blog” social media outlet on the web. BlendTec, a company selling high powered blenders, increased their sales five times over, by using YouTube to share quirky videos of their products blending everything from whole foods to a sneaker. President Barack Obama used Facebook during his campaign and gained over 5 million friends and more significantly, $500 million in fundraising through his social media network.

With our Social Networking service, your business could have a social media success story of its own.

The social media phenomenon has the potential to go beyond the power of print ads, commercials and web sites. It’s a force to be reckoned with, and here’s why.

It’s about the people.

Social media works because it’s not about businesses talking AT potential customers, bragging about why they should admire them while they squeal, “Buy me now!”

Facebook, Twitter and other networks are so darn infectious because they step back from the typical, “aggressive/desperate seller” “naive/intimidated buyer” model, and offers a neutral ground of communication. The spotlight isn’t solely focused a company’s product or service, it’s an interactive way to get engaged, creative, funny and plain old human with your network of friends.

Satisfied customers and entertained network followers are the people that share info and links about their experiences with your amazing business. Imagine the potential business that would come from re-links to your products. Your website being mentioned and posted again and again over a host of websites and blogs could increase your brand and your bottom line by leaps and bounds.

ABC Web Service will create and maintain these networks for you. Our service provides regular social media updates, so you’ll never have to worry about tweeting, blogging or adding Facebook friends. However, you will be able to login, contribute and interact with your network friends as often as you’d like. We can setup interactive applications to further establish lines of communication with your followers, allowing you to respond to positive or negative feedback and gain your social network’s trust.We also organize promotions, contests, special coupons and anything else you could think of to propel your business to new heights.

Social media has been a hit for countless entrepreneurs, big and small, looking to promote their business. Billions of dollars later, the results speak for themselves.

Clearly, it works. Why not let it work for you?

Time is money, so don’t waste another minute! Visit www. abcwebservice.com

: (954) 564-3300 | : (646) 862-3300 | : (202) 559-6090 | Toll Free: (800) 672-3320

ABC Web Service Expands into the New York Market

Tuesday, March 9th, 2010

ABC Web Service proudly announces our expansion into the web design New York market. If you do business in the New York City area please call us at (646) 862-3300 .

What is Search Engine Optimization?

Sunday, March 15th, 2009

SEO is probably the most effective long-term investment you can make for your business. Search Engine Optimization (SEO) is the process that will increase the amount of visitors that go to your Website. The process will increase the rank of your website in the organic results of search engines. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Most Internet users do not to want to click through pages and pages of search results to find what they want. When a site ranks high in a search it will drive more traffic toward your business.

 SEO helps to ensure that your site is accessible to search engines and improves the visibility of your business.

 ABC Web Service’s SEO experts will tune your pages so they come up in searches done for your keywords or keyword phrases. Many companies will promise you that they will get you #1 rankings for your keywords. Don’t be fooled! They have no way of guaranteeing such results. We make no promises for first page rankings but have an outstanding track record for getting our clients listed highly in Google, MSN and Yahoo.

Search Engine Optimization is not a simple process. That is why you should hire an experienced SEO analyst that has consistent results. We are proud of our success in promoting websites to the search engines and directories. ABC Web Service has been providing successful SEO services to our clients since 1998.

What do we do during the initial 12 week SEO process?

  • Keyword research.
  • Make recommendations on how to increase your rankings by including more relevant content
  • Edit the html code on your pages.
  • Add or update the Meta Tags.
  • Write relevant page titles.
  • Write relevant page descriptions.
  • Add relevant keywords.
  • We will provide computer analysis’s of your pages that will help us make changes to the content and structure in order to tune your website for better rankings.
  • We will add Google Analytics to every page in your website.
  • Submit your site to Google, MSN and Yahoo and also to a select list of the smaller directories depending on your industry.
  • We will run an Initial keyword placement report to give you a baseline for your current rankings. These reports are a good way to track the success of the optimization.
  • Keyword placement reports are sent to every 2 weeks for the duration of the 12 week program.
  • In the time between reports we tweak your pages to increase the effectiveness of the optimization.
  • We will help you understand how you can self promote your website across the web.