Posts Tagged ‘SEO’

Attracting and Keeping Customers: revise your website regularly

Tuesday, June 1st, 2010

ABC Web Service continually helps businesses move to the next level.

How long has it been since your website was updated: a week, a month, a year, perhaps years? You created your website to help advertise your products or services and to create new relationships. But, are you doing what is needed to get the best results from your investment?

Your favorite search engine crawler (Google, MSN, or Bing for example) analyzes every page of every website based upon formulas called algorithms that are protected trade secrets. However, some information about what increases website ranking is known.

For instance, the more regularly you update your website, the more you increase the chance of improving your company’s ranking.

Thus, you do your business a major disservice without constantly refreshing some of the content on your website, For example, you have new product lines available, new services or expertise in your industry that you haven’t shared with your customers. Perhaps there is news within your industry or your company has received recognition that should be shared with your customers.

New pages on older sites help increase your site ranking. But, new pages need to be information-rich and contain relevant content that is worded to make the search engines validate the pages.

How often do you want customers to return to your website? That depends upon the type of business you have and what kind of relationship you want to establish with your customer base. Give them a reason to keep returning weekly or monthly and they will.

Perhaps your website can use a face lift, new photos, new headings, or new keywords to increase the vitality of your website and the image of a growing business.

ABC Web Service takes the pain out of updating content. Don’t fret. Don’t worry about wording, about keywords, about posting on social media platforms. We can handle your business communication needs by regularly updating and blasting news and commentary with vivid, engaging text.

We are dedicated to saving you time and money and freeing you to focus on what is important — growing your business. Our copy writing services can ease this process and help you claim a greater web presence.

Our copywriter can advise and assist you in creating superior search engine friendly content, press releases and articles. We can handle all your web copy writing needs.

Why Your Website Needs a Facelift

Tuesday, April 6th, 2010

- Catch the Eyes of Web Surfers that Once Ignored You

Whoever said “don’t judge a book by its cover” didn’t know too much about the online marketing business. Just like the latest trends and fashions, one season a website’s hot, next season, not. Perfect example– at one point in web design history, having Flash and animation cramped into every viable inch of a website was all the rage and considered very “cutting edge”. Today, web designers realize that users find too much flash irritating they create websites that cut to the point.
Yet it seems that millions of websites haven’t gotten the memo on flash and other off putting practices—they continue to dangle in cyberspace, overlooked and unappreciated because they’re hanging on to the past. And if you happen to have poor navigation, weak copywriting and old, inconsistent content or images, you can forget about making a major splash in your industry. Plain and simple, web surfers find a book’s cover just as important as the good stuff on the inside.
If you want to more get visits, get noticed and get long-term clients, customers or subscribers, the solution is rather simple:
Get your website remodeled!
Fresh custom web design, effective promotion and clean, snappy web copy are just fraction of the web design tools that can pull your website out of the abyss and into the spot light.
Keys to a successful Website Makeover
-What you want from a web design company
• A sleek and modern design
- When people visit your website, they should see a reflection of your organization; you not only want them to see where your business has been, you want to create interest in where your business is headed! Professional, intellectual design that’s built with clear navigation, organization and beauty establishes an air of authenticity.
• Content That Speaks to Your Audience
- Useful relevant content is the difference between being just another website and being the GO TO website. Many folks only scan web text to determine whether it’s worth the read. Your site’s web copy should be current, tell people who you are and why they should care, in a matter of seconds. Each page shouldn’t read like a printed brochure or marketing material— great content is factual, holds interest, makes readers feel empowered and most importantly, it closes the deal.
• Become More Visible!
You could have the best design and the best content from here to Bangkok, Thailand, but who’s going to know that if they can’t find you? Making your website more SEO (search engine optimization) friendly can catapult your online business to the top of popular search engines, like Google or Yahoo. Increased visibility translates into more visits and more business!
Using a quality web design company provides a great opportunity to examine what’s right and what’s not so right with your website. If you’re shopping cart gets abandoned in the middle of a purchase, web designers can simplify the process or give a professional opinion on small changes that can make big improvements. If your visitors stay longer than average but still do not buy, a make-over can help turn visits into purchases and commitments!
New websites are born every few seconds. Remaining relevant on the internet scene is certainly more difficult than it is was 10, or even 5 years ago, but that doesn’t mean that you can’t take control of your success.
If you could make your website could gain exposure to hundreds and thousands of new people, become one of the first sites that people see on search engines, and were constantly running out of merchandise or needing to purchase more website because you’re getting TOO MUCH traffic, wouldn’t you? Then it’s time to get a face lift!
Washington DC Web Design

Why Social Media Means Big Bucks to Business

Tuesday, March 30th, 2010

—and What It Can Do for Yours

When you think about promoting your business, you need to be thinking SOCIAL MEDIA. Social media has completely revolutionized the landscape of business promotion, blowing other prominent marketing tools out of the water.

Dell, the popular Laptop and PC retailer, has generated over $1 million from their interactions on Twitter, the latest “mini blog” social media outlet on the web. BlendTec, a company selling high powered blenders, increased their sales five times over, by using YouTube to share quirky videos of their products blending everything from whole foods to a sneaker. President Barack Obama used Facebook during his campaign and gained over 5 million friends and more significantly, $500 million in fundraising through his social media network.

With our Social Networking service, your business could have a social media success story of its own.

The social media phenomenon has the potential to go beyond the power of print ads, commercials and web sites. It’s a force to be reckoned with, and here’s why.

It’s about the people.

Social media works because it’s not about businesses talking AT potential customers, bragging about why they should admire them while they squeal, “Buy me now!”

Facebook, Twitter and other networks are so darn infectious because they step back from the typical, “aggressive/desperate seller” “naive/intimidated buyer” model, and offers a neutral ground of communication. The spotlight isn’t solely focused a company’s product or service, it’s an interactive way to get engaged, creative, funny and plain old human with your network of friends.

Satisfied customers and entertained network followers are the people that share info and links about their experiences with your amazing business. Imagine the potential business that would come from re-links to your products. Your website being mentioned and posted again and again over a host of websites and blogs could increase your brand and your bottom line by leaps and bounds.

ABC Web Service will create and maintain these networks for you. Our service provides regular social media updates, so you’ll never have to worry about tweeting, blogging or adding Facebook friends. However, you will be able to login, contribute and interact with your network friends as often as you’d like. We can setup interactive applications to further establish lines of communication with your followers, allowing you to respond to positive or negative feedback and gain your social network’s trust.We also organize promotions, contests, special coupons and anything else you could think of to propel your business to new heights.

Social media has been a hit for countless entrepreneurs, big and small, looking to promote their business. Billions of dollars later, the results speak for themselves.

Clearly, it works. Why not let it work for you?

Time is money, so don’t waste another minute! Visit www. abcwebservice.com

: (954) 564-3300 | : (646) 862-3300 | : (202) 559-6090 | Toll Free: (800) 672-3320

ABC Web Service Expands into the New York Market

Tuesday, March 9th, 2010

ABC Web Service proudly announces our expansion into the web design New York market. If you do business in the New York City area please call us at (646) 862-3300 .

Getting stumped on web page content?

Friday, January 15th, 2010

Finding the words to fill your web pages is no longer your burden to bear. ABC Web Service is equipped with an expert copywriter that will slave over every verb, noun and adjective, so you won’t have to. Our copywriter will take the time to speak with you about what makes your business special and compose vivid, meaningful content. While you focus on perfecting your business, we provide crisp and concise copy that will reel your website visitors in.

Despite the quality of the product or service, when web pages lack proper copywriting, they typically don’t end up on the first few pages of search engines like Google. Subsequently, those websites rarely get clicked.  Using ABC Web Service’s copywriting will propel your website to the top of search engine lists through specialized techniques such as methodical keyword placement.

Our web copywriting service isn’t limited to typing eloquent web page prose, we will also meet your press release, web ad, blogging and social media needs. Through years of journalism training and news experience, our copywriter knows what publications look for and will custom design your press release to snag the attention of editors and news directors.

Everyone from small online retail businesses to major news networks like CNN is asking that people follow them on twitter and be their Facebook buddy. Blogging and social media are becoming an essential addition to business; with our copywriting service, you can get claim your piece of the social networking pie. ABC Web Service’s copywriter will update your blog and interact with your social network, establishing trust and building your brand.

Our fully comprehensive service will satisfy all your communication needs and desires. Ascend to superior heights without lifting a finger, and bask in the glory of the rewards with ABC Web Service copywriting.

Ask about using our copywriting service TODAY!

Fort Lauderdale: (954) 564-3300 | New York City: (646) 862-3300| Washington D.C.: (202) 559-6090 | Toll Free: (800) 672-3320

Google Quality Score and Bids – Save Money on Adwords

Tuesday, June 2nd, 2009

Did you ever ask yourself why your AdWords bids are going thru the roof?

Maybe you should improve your Quality Score.

How to improve your Google Quality Score?

Categorize your Ad Groups, optimize your landing page, and improve your ads.

Categorize your ad groups inside your campaign.
Let’s say that you offer life and health insurance plans. Well, you should create to different ad groups, one for the life insurance keywords and one for the health insurance keywords, instead of mixing all keywords inside one single ad group. This can lower the cost of your campaigns.

Landing Page Optimization.

A good investment to improve not only your quality score but also your organic results is to improve your landing page by doing an SEO campaign. This should reflect an improvement on your Quality Store and on your site’s organic results on search engines, killing two birds with one stone.

Ad Improvement.
Keep in mind that your ad should contain your main keyword, as well as your landing page. Having your main keyword somewhere on your ad will greatly improve your Quality Score.

By following these simple recommendations you should be able to lower your AdWords bids, get more leads, and improve your site’s organic ranking on major search engines.

Local Search Engine Optimization

Monday, April 6th, 2009

As SEO becomes more and more popular, many advertisers are starting to value the importance of local search engine optimization. Which is, in simple words, targeting your site’s visitors by geographical area.

Regional or geographical  search benefits those who have a physical location(s), more than those who only count the Website as their storefront.   The number of visitors won’t be as numerous as a non-local key phrase, but the person that visits your site would be someone who is shopping locally online.  Doing buisness with someone local can give some customers a better comfort level.

Increase Traffic and Sales with a Blog

Wednesday, April 1st, 2009

Adding a blog to your website is a great way to generate traffic and keep your content fresh and up to date. A blog can be added to any website.

Whether you have an existing website or are working on a new website we can create a blog for your business. ABC Web Service will match your new blog to your existing website design.

A blog enables a website owner to add new information and draw new visitors. Adding a new service or product to your inventory? blogging is great way to get the word out.

Adding current, up to date, and relevant information to your blog on a regular basis will increase your chances of being listed in search engines and increased traffic to your site. Creating at least one post on your blog weekly will be enought to get started. Your blog will have features that enable people to share your information with their friends via social networking sites.

Use your blog to update customers about discounts, sales, and special offers. Blogs can create a buzz about your website which can translate into more visits, and more sales.

Use the blog to link to your Website’s pages. Referring to your website’s pages and products in your blog posts will add links to your site. The more links you have coming into your site the higher you will appear in the search engine rankings.

A blog can help establish you as a known expert in your field. Writing professional consistent posts about a given topic will keep your readers coming back to get the information they are looking for.

If you are looking to increase traffic to your website, add a blog!! 

During April mention this email and add a blog to your website for only $349.

Call 954-564-3300 to get started.

What is Search Engine Optimization?

Sunday, March 15th, 2009

SEO is probably the most effective long-term investment you can make for your business. Search Engine Optimization (SEO) is the process that will increase the amount of visitors that go to your Website. The process will increase the rank of your website in the organic results of search engines. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Most Internet users do not to want to click through pages and pages of search results to find what they want. When a site ranks high in a search it will drive more traffic toward your business.

 SEO helps to ensure that your site is accessible to search engines and improves the visibility of your business.

 ABC Web Service’s SEO experts will tune your pages so they come up in searches done for your keywords or keyword phrases. Many companies will promise you that they will get you #1 rankings for your keywords. Don’t be fooled! They have no way of guaranteeing such results. We make no promises for first page rankings but have an outstanding track record for getting our clients listed highly in Google, MSN and Yahoo.

Search Engine Optimization is not a simple process. That is why you should hire an experienced SEO analyst that has consistent results. We are proud of our success in promoting websites to the search engines and directories. ABC Web Service has been providing successful SEO services to our clients since 1998.

What do we do during the initial 12 week SEO process?

  • Keyword research.
  • Make recommendations on how to increase your rankings by including more relevant content
  • Edit the html code on your pages.
  • Add or update the Meta Tags.
  • Write relevant page titles.
  • Write relevant page descriptions.
  • Add relevant keywords.
  • We will provide computer analysis’s of your pages that will help us make changes to the content and structure in order to tune your website for better rankings.
  • We will add Google Analytics to every page in your website.
  • Submit your site to Google, MSN and Yahoo and also to a select list of the smaller directories depending on your industry.
  • We will run an Initial keyword placement report to give you a baseline for your current rankings. These reports are a good way to track the success of the optimization.
  • Keyword placement reports are sent to every 2 weeks for the duration of the 12 week program.
  • In the time between reports we tweak your pages to increase the effectiveness of the optimization.
  • We will help you understand how you can self promote your website across the web.