Posts Tagged ‘website copywriting’

Why Your Website Needs a Facelift

Tuesday, April 6th, 2010

- Catch the Eyes of Web Surfers that Once Ignored You

Whoever said “don’t judge a book by its cover” didn’t know too much about the online marketing business. Just like the latest trends and fashions, one season a website’s hot, next season, not. Perfect example– at one point in web design history, having Flash and animation cramped into every viable inch of a website was all the rage and considered very “cutting edge”. Today, web designers realize that users find too much flash irritating they create websites that cut to the point.
Yet it seems that millions of websites haven’t gotten the memo on flash and other off putting practices—they continue to dangle in cyberspace, overlooked and unappreciated because they’re hanging on to the past. And if you happen to have poor navigation, weak copywriting and old, inconsistent content or images, you can forget about making a major splash in your industry. Plain and simple, web surfers find a book’s cover just as important as the good stuff on the inside.
If you want to more get visits, get noticed and get long-term clients, customers or subscribers, the solution is rather simple:
Get your website remodeled!
Fresh custom web design, effective promotion and clean, snappy web copy are just fraction of the web design tools that can pull your website out of the abyss and into the spot light.
Keys to a successful Website Makeover
-What you want from a web design company
• A sleek and modern design
- When people visit your website, they should see a reflection of your organization; you not only want them to see where your business has been, you want to create interest in where your business is headed! Professional, intellectual design that’s built with clear navigation, organization and beauty establishes an air of authenticity.
• Content That Speaks to Your Audience
- Useful relevant content is the difference between being just another website and being the GO TO website. Many folks only scan web text to determine whether it’s worth the read. Your site’s web copy should be current, tell people who you are and why they should care, in a matter of seconds. Each page shouldn’t read like a printed brochure or marketing material— great content is factual, holds interest, makes readers feel empowered and most importantly, it closes the deal.
• Become More Visible!
You could have the best design and the best content from here to Bangkok, Thailand, but who’s going to know that if they can’t find you? Making your website more SEO (search engine optimization) friendly can catapult your online business to the top of popular search engines, like Google or Yahoo. Increased visibility translates into more visits and more business!
Using a quality web design company provides a great opportunity to examine what’s right and what’s not so right with your website. If you’re shopping cart gets abandoned in the middle of a purchase, web designers can simplify the process or give a professional opinion on small changes that can make big improvements. If your visitors stay longer than average but still do not buy, a make-over can help turn visits into purchases and commitments!
New websites are born every few seconds. Remaining relevant on the internet scene is certainly more difficult than it is was 10, or even 5 years ago, but that doesn’t mean that you can’t take control of your success.
If you could make your website could gain exposure to hundreds and thousands of new people, become one of the first sites that people see on search engines, and were constantly running out of merchandise or needing to purchase more website because you’re getting TOO MUCH traffic, wouldn’t you? Then it’s time to get a face lift!
Washington DC Web Design

ABC Web Service Expands into the New York Market

Tuesday, March 9th, 2010

ABC Web Service proudly announces our expansion into the web design New York market. If you do business in the New York City area please call us at (646) 862-3300 .

Getting stumped on web page content?

Friday, January 15th, 2010

Finding the words to fill your web pages is no longer your burden to bear. ABC Web Service is equipped with an expert copywriter that will slave over every verb, noun and adjective, so you won’t have to. Our copywriter will take the time to speak with you about what makes your business special and compose vivid, meaningful content. While you focus on perfecting your business, we provide crisp and concise copy that will reel your website visitors in.

Despite the quality of the product or service, when web pages lack proper copywriting, they typically don’t end up on the first few pages of search engines like Google. Subsequently, those websites rarely get clicked.  Using ABC Web Service’s copywriting will propel your website to the top of search engine lists through specialized techniques such as methodical keyword placement.

Our web copywriting service isn’t limited to typing eloquent web page prose, we will also meet your press release, web ad, blogging and social media needs. Through years of journalism training and news experience, our copywriter knows what publications look for and will custom design your press release to snag the attention of editors and news directors.

Everyone from small online retail businesses to major news networks like CNN is asking that people follow them on twitter and be their Facebook buddy. Blogging and social media are becoming an essential addition to business; with our copywriting service, you can get claim your piece of the social networking pie. ABC Web Service’s copywriter will update your blog and interact with your social network, establishing trust and building your brand.

Our fully comprehensive service will satisfy all your communication needs and desires. Ascend to superior heights without lifting a finger, and bask in the glory of the rewards with ABC Web Service copywriting.

Ask about using our copywriting service TODAY!

Fort Lauderdale: (954) 564-3300 | New York City: (646) 862-3300| Washington D.C.: (202) 559-6090 | Toll Free: (800) 672-3320

What pages do I need for my website?

Monday, April 6th, 2009

One  of the most common questions we are asked is “what pages do I need for my website ?”. Putting the right information on your site can make a big  difference on how you are listed in the search engines and can affect sales. The following is a short  list of commonly used page subjects used on the web.

Home Page
This the first page prospective customers see and should provide information about your company and services. It should also give your visitors an overview of what your business is about.  300 – 600 words about who you are, what you do and where you are at.

Products / Services
It is good to have a separate page for each product or service  you offer.  Be detailed,   provide whatever information you can. People don’t want to wait to get the answer they are looking for.  Remember the more keyword rich content you have on the site the more the search engines will find your site relevant to your subject matter.

Contact Us
Make it easy for customers to contact you. Create a Contact  page with your business name, location, telephone, fax, email, and a map. Also some site owners include  contact info at the bottom of each page to be sure no one misses it.

Pricing
Include the prices of your products / services whenever possible. You don’t have to be specific but it is helpful to put at least a ballpark cost of your products and services.

Testimonials
Include testimonials from your current customers to show your potential clients that you do good work or sell quality produts.  Fake testimonials are not a god idea. If possible provide the name and business / industry of the person who wrote the testimonial. Check with the person before posting such information to be sure it is ok to list them. Ask every happy customer testimonial, most will be happy to give you one.

Frequently Asked Questions
FAQ’s can be a great source of information about your business and can make a difference in making a sale or not. Many times when shopping online surfers cannot find enough information to make a decision and they move on the the next site.  An FAQ’s page also can help you in your search engine rankings by adding keyword rich information .

Email list / Newsletter
The best thing to do if you want to build an opt-in email list  is to add a email sign up form to every page. Most people don’t like giving out a lot of information so ask  for as little as possible like name and email address. There are many services out there that will keep track of your list and allow you to send out mass emails for a reasonable rate. These services also allow you to view statistics on how many people actually read your newsletters.

Keep in touch with your customers on a regular basis by sending out information that may be of interest to them in email blasts.Send out emails on a regular schedule but be sure not to over do it by sending emails so often it becomes annoying. You may  wish to maintain an email archive on your website from  emails you have sent. This will give your information more chances to be read. The blog you are reading is a good example of that.

This is a great marketing tool, it helps you keep in touch with your customers and updates your website with new content on a regular basis.

Resources / Articles / Links
Add related information that may be interesting to your customers to your website. Provide information that is related to your business. For example, if you sell bridal accessories include information about wedding caterers,  planners, wedding cakes, flowers and reception halls. By adding extra information you invite more search engine traffic to your site.

Events Calendar
List events your company is sponsoring or events related to your business that you will attend that might be interesting to your customers. Be sure to update your calendar frequently and give good descriptions of what the event is about. This will also help you by adding new content to your site regularly.

Return/Refund Policy
If you have an e-commerce website this is a must.Your customers will feel more confidant when buying something if you offer a clear return or refund policy.  Be sure it is easy to understand and give detailed information.  In the long run it will make life easier for you.

Privacy Policy
Privacy is a major issue online.  How their information is going to be used is a important concern. Create a privacy policy that will reassure your customers that their information is safe. Be sure to follow your policy to the letter and you can build important relationships based on trust.

Site Map
A site map makes it easy for surfers to find information on your site at a glance.   It can also help with search engine rankings.

Media
Include any information about your business like articles, photos and employees that have appeared in the media .  If you do not have any media about your business yet think about writing a press release to get the ball rolling. Press releases can be about things like a staff member getting a promotion or a new line of products  Another way to get press include creating a video and posting it on youtube. The video does not need be Hollywood quality, just make it interesting and give your contact info at the end of the video.

On line store / E-Commerce
An on line store allows you sell products directly on the internet 24 hours a day/7 days a week.  Be sure your shopping cart software is easy for customers to use and is secure.  Make sure you accept credit cards, PayPal and other payment options such as Google Checkout to make it easy for your customers to pay. Regularly test your store so you see 1st hand your customer’s shopping experience. Also shop the competition, what are they doing to maximize their customers experience and increase sales?

Photo Gallery
A picture is worth a thousand words.   Show examples of your product or services. Before and after images can also be a great tool.

This  list is only partial and is meant to give you some ideas of what common pages are used on websites. There are many other subjects you may want to cover.  Every business is different so take the time to plan your content and get the greatest benifit from your website.