Posts Tagged ‘website design’

Attracting and Keeping Customers: revise your website regularly

Tuesday, June 1st, 2010

ABC Web Service continually helps businesses move to the next level.

How long has it been since your website was updated: a week, a month, a year, perhaps years? You created your website to help advertise your products or services and to create new relationships. But, are you doing what is needed to get the best results from your investment?

Your favorite search engine crawler (Google, MSN, or Bing for example) analyzes every page of every website based upon formulas called algorithms that are protected trade secrets. However, some information about what increases website ranking is known.

For instance, the more regularly you update your website, the more you increase the chance of improving your company’s ranking.

Thus, you do your business a major disservice without constantly refreshing some of the content on your website, For example, you have new product lines available, new services or expertise in your industry that you haven’t shared with your customers. Perhaps there is news within your industry or your company has received recognition that should be shared with your customers.

New pages on older sites help increase your site ranking. But, new pages need to be information-rich and contain relevant content that is worded to make the search engines validate the pages.

How often do you want customers to return to your website? That depends upon the type of business you have and what kind of relationship you want to establish with your customer base. Give them a reason to keep returning weekly or monthly and they will.

Perhaps your website can use a face lift, new photos, new headings, or new keywords to increase the vitality of your website and the image of a growing business.

ABC Web Service takes the pain out of updating content. Don’t fret. Don’t worry about wording, about keywords, about posting on social media platforms. We can handle your business communication needs by regularly updating and blasting news and commentary with vivid, engaging text.

We are dedicated to saving you time and money and freeing you to focus on what is important — growing your business. Our copy writing services can ease this process and help you claim a greater web presence.

Our copywriter can advise and assist you in creating superior search engine friendly content, press releases and articles. We can handle all your web copy writing needs.

Why Your Website Needs a Facelift

Tuesday, April 6th, 2010

- Catch the Eyes of Web Surfers that Once Ignored You

Whoever said “don’t judge a book by its cover” didn’t know too much about the online marketing business. Just like the latest trends and fashions, one season a website’s hot, next season, not. Perfect example– at one point in web design history, having Flash and animation cramped into every viable inch of a website was all the rage and considered very “cutting edge”. Today, web designers realize that users find too much flash irritating they create websites that cut to the point.
Yet it seems that millions of websites haven’t gotten the memo on flash and other off putting practices—they continue to dangle in cyberspace, overlooked and unappreciated because they’re hanging on to the past. And if you happen to have poor navigation, weak copywriting and old, inconsistent content or images, you can forget about making a major splash in your industry. Plain and simple, web surfers find a book’s cover just as important as the good stuff on the inside.
If you want to more get visits, get noticed and get long-term clients, customers or subscribers, the solution is rather simple:
Get your website remodeled!
Fresh custom web design, effective promotion and clean, snappy web copy are just fraction of the web design tools that can pull your website out of the abyss and into the spot light.
Keys to a successful Website Makeover
-What you want from a web design company
• A sleek and modern design
- When people visit your website, they should see a reflection of your organization; you not only want them to see where your business has been, you want to create interest in where your business is headed! Professional, intellectual design that’s built with clear navigation, organization and beauty establishes an air of authenticity.
• Content That Speaks to Your Audience
- Useful relevant content is the difference between being just another website and being the GO TO website. Many folks only scan web text to determine whether it’s worth the read. Your site’s web copy should be current, tell people who you are and why they should care, in a matter of seconds. Each page shouldn’t read like a printed brochure or marketing material— great content is factual, holds interest, makes readers feel empowered and most importantly, it closes the deal.
• Become More Visible!
You could have the best design and the best content from here to Bangkok, Thailand, but who’s going to know that if they can’t find you? Making your website more SEO (search engine optimization) friendly can catapult your online business to the top of popular search engines, like Google or Yahoo. Increased visibility translates into more visits and more business!
Using a quality web design company provides a great opportunity to examine what’s right and what’s not so right with your website. If you’re shopping cart gets abandoned in the middle of a purchase, web designers can simplify the process or give a professional opinion on small changes that can make big improvements. If your visitors stay longer than average but still do not buy, a make-over can help turn visits into purchases and commitments!
New websites are born every few seconds. Remaining relevant on the internet scene is certainly more difficult than it is was 10, or even 5 years ago, but that doesn’t mean that you can’t take control of your success.
If you could make your website could gain exposure to hundreds and thousands of new people, become one of the first sites that people see on search engines, and were constantly running out of merchandise or needing to purchase more website because you’re getting TOO MUCH traffic, wouldn’t you? Then it’s time to get a face lift!
Washington DC Web Design

ABC Web Service Expands into the New York Market

Tuesday, March 9th, 2010

ABC Web Service proudly announces our expansion into the web design New York market. If you do business in the New York City area please call us at (646) 862-3300 .

A Step by Step Guide to Creating Your New Website

Thursday, March 5th, 2009

Here are the steps we follow to create a website.  We hope you will find this useful, if you have any questions feel free to call 954-564-3300 or email info@abcwebservice.com:

1) Visit several websites and copy the address of each site you like.    Then tell us what you liked about each of the links, colors, how something is displayed on the page or how it works.    Any details you can give us will help our designer in the next step. Also, this is a great moment to think about what type of content you want to include on your front page. For example if you want it to have a summary about who you are and your company’s mission, or list your services.

2) Once we have the information from you, our designer will do a layout for you to review .

In reviewing the layout and address any changes you feel are necessary.    We will then make the requested changes to the mockup and send you a link to the revised layout.

This step will be repeated until you are satisfied with the layout and final design.

3) Approve the layout by sending us an email or fax stating that you have approved the layout and are ready to proceed in creating the pages and adding content.

Once the layout is approved and page creation process is started the layout is locked.    If you change your mind and wish to adjust the layout you will be charged at our hourly rate to make these changes as they will have to be done to every page.

4) We are now ready for the content you will provide for each page.     Please send all final draft, pre-approved content (images, text and documents) to us in digital format via email or CD marked clearly with the page it goes on.    We will provide you a link to the beta testing site so you can review the site we are creating the pages and adding content.

5) Site review and testing.    Once we have the site complete we will ask you to review and test the site for any needed changes.   Once you are happy with the site and have given your final approval we will make it live for the public.