Why a Recession Is The Best Time To Up Your Marketing Budget
During recessions, companies tend to slash their marketing budgets soon after payroll. When companies do this, they are losing out on valuable profit opportunities and new customer intakes. When they cut back on marketing and more specifically digital marketing, they’re cutting back on their client and customer supply–thus losing out on the competition and potential reward. Bouncing back from recessions can be done. We’ve seen this in the past with companies who’ve gone through difficult economic times, maintained their marketing…