Did you ever ask yourself why your AdWords bids are going thru the roof? Maybe you should improve your Quality Score. How to improve your Google Quality Score? Categorize your Ad Groups, optimize your landing page, and improve your ads. Categorize your ad groups inside your campaign. Let’s say that you offer life and health insurance plans. Well, you should create to different ad groups, one for the life insurance keywords and one for the health insurance keywords, instead of…