When was the last time you refreshed and redesigned your business website? The truth is that most businesses get a website designed by somebody and then forget about it. They only go back to it occasionally and update it or even switch out a few photos on their home page, but that’s not enough.
At ABC Web Service, we see businesses go a long time without modifying their website quite often. That’s because they believe they don’t need to update it as long as it looks half decent and most of the information is still relevant and accurate. That couldn’t be further from the truth.
As experts in responsive web design, our Fort Lauderdale web design agency is dedicated to helping businesses like yours thrive by ensuring your online presence is optimized with a responsive, mobile-friendly site. So, today, we’ve put together this blog to help you understand when it’s a good time to update and redesign your business’ website.
Let’s explore the potential consequences of not updating your website and how often you should do it.
Pro Tip #1: Don’t Let Your Website Turn into a Dinosaur
In today’s digital age, having a website that accurately reflects your business and its values is crucial for attracting and retaining customers. An outdated website makes your business look unprofessional and out of touch, and it can also make visitors believe that you are no longer in operation.
A lack of fresh content automatically gives the impression that you don’t care about your web presence. This ensures that you will discourage potential customers from choosing your business over other competitors in your area. By keeping your website updated and current through leading-edge website redesign services from ABC Web Service, you’ll be able to maintain your credibility and increase your chances of success in the competitive online marketplace.
Pro Tip #2: Always Follow The General Rule
Your website should be redesigned once every three years to stay ahead of the constantly changing design trends. That’s the general rule of thumb. Failure to update your website allows other businesses to attract customers that could be yours. New design techniques can bring life to your website, attracting and converting more visitors into customers.
Pro Tip #3: Always Change Your Site at the Speed Your Business Changes
As a business owner, you understand that change is the only constant. With each year, your business undergoes several transformations—from adding new services to staff turnovers. But here’s something that often goes unnoticed—your website won’t keep up if you don’t change it when your business changes.
Your business is more than mere information on a website. It’s the soul of your enterprise, the very heartbeat of your organization. You want to ensure that your site reflects the current state of your business with all the changes you undergo. Your website should be a digital synonym for your business operations, offering customers a detailed and accurate picture of what you’re all about.
Now, it’s time to take an honest look at your website and assess whether it reflects your brand identity. Are your customers getting the right message, or are there discrepancies? If you’re unsure, analyzing metrics from user behavior and responses can help spot areas for improvement. The website redesign specialists at ABC Web Service are always here to help your business stay ahead of your competition with regular redesigns and updates.
Pro Tip #4: Constantly Look For Ways to Enhance Your Web Presence
Potential clients who visit your website form an impression of your company. It’s essential to ensure your website looks professional and up-to-date to create a positive and lasting first impression.
One of the best ways to optimize your online presence is through website redesign. Fresh, relevant content not only attracts potential clients but also keeps your current clients engaged and informed. A redesign also shows that you are still active and committed to your business – something potential clients need to know. Furthermore, if you are going to invest in marketing your website, you want to make sure that it is ready to give a good first impression, reflect your brand and convert those new visitors into customers. There’s nothing worse than investing marketing dollars to send traffic to an outdated or non-functional website.
A website redesign can help improve your search engine optimization (SEO) and reduce bounce rates, ensuring your business gets found by potential customers. Need help with this? The professionals at ABC Web Service can keep your website popping up in local Google searches so you can increase sales and grow your business with predictability.
Pro Tip #5: Stay On Top Of Technology
Ensuring your website is mobile-friendly can make all the difference in the world. The way to achieve this is by utilizing responsive or adaptive design during your redesign process. A.K.A. mobile-friendly design. Optimizing your site for mobile browsing could help you better navigate your competition and provide a great user-experience to all website visitors, regardless of the device they are using.
Google will also reward you for having a mobile-friendly website, since they have switched to mobile-first indexing. It is important to realize that most online searches are now done through a mobile device and that number will continue to grow year after year.
Want To Know Our Expert Redesign Tips?
Knowing how often to redesign your business’ website is one thing. But understanding the right things to look at when you’re doing a redesign is something else entirely. That’s why we’ve put together a quick website redesign checklist for you:
- Is your website design modern or outdated? (Ask a youngster if unsure – they know these things!)
- Do you feel ashamed of your website? Do you hide it away when it comes up and promise to do something about it?
- Is your website still functional?
- Has your branding changed since your website was created?
- Is your competitor’s website better than yours?
- Have your business goals or priorities changed?
- Have you updated your website content in the past year? Past five years?
When it comes to your brand, your website is a massive part of what you’re putting out into the world. It might even be more important to your success than you realize. Don’t skimp on it—invest in a quality website, and the ROI will exceed your expectations. Remember, focus on these tips, and you’ll lead the pack!
In today’s fast-paced world, having a fully up-to-date and responsive website is critical for any business. But keeping up with the latest web design trends and updates can be time-consuming, meaning you can’t focus on other important areas of your business.
That’s where ABC Web Service comes in. Our expert team of web designers and developers are dedicated to keeping your website looking sharp and functioning smoothly, so you can focus on the bigger picture. With industry-leading techniques and the latest technology, your business will stay ahead of the competition. So why wait? Let us help you take your business to the next level today!