As SEO becomes more and more popular, many advertisers are starting to value the importance of local search engine optimization. Which is, in simple words, targeting your site’s visitors by geographical area.

Regional or geographical  search benefits those who have a physical location(s), more than those who only count the Website as their storefront.   The number of visitors won’t be as numerous as a non-local key phrase, but the person that visits your site would be someone who is shopping locally online.  Doing buisness with someone local can give some customers a better comfort level.